What's Inside:

  1. 1

    • Support
  2. 2

    • Your Business in a Snapshot: Accept Reality to Move On

    • My Business IN a Snapshot + Goals Assignment

    • Face Your Fears and Forgive Yourself

    • Face Your Fears and Forgive Yourself

    • Set New Goals: Dream Big and Set S.M.A.R.T. Goals

    • Dream Big & Set S.M.A.R.T. Goals

    • Make the Master Plan: How to Achieve Your Goals

    • My journey as Full-Time Portrait Photographer: Mistakes, Highs & Lows
  3. 3

    • What is Market Research?

    • How to Do Market Research

    • Market Research Assignment

    • Find Opportunities and Design Your Unique Offer

    • Niche Down & Specialize
  4. 4

    • Pricing Mindset Struggles

    • What Your Prices Do for You and Your Business

    • Know Your Numbers - Expenses

    • Know Your Numbers - Time Estimate & Capacity

    • Set Your Target Average Sale & Set Sales Goals

    • My Target Average Sale Assignment

    • How to Design Your First Pricing Model

    • Packages & All Inclusive Pricing

    • What to Offer in Your Packages

    • Hybrid Pricing

    • A La Carte Pricing

    • How to Design Your Offer

    • Offering Digitals VS Prints

    • Week 3 Assignments

    • DREAM PRICING Assignment

    • Transition Pricing Assignment

    • Are you Ready to raise your prices?

    • How to Raise Your Prices without Losing Your Mind & Your Business
  5. 5

    • Who is your Dream Client?

    • Dream Client Avatar

    • Ways to Find Photography Clients

    • My Ways of Promoting My Photography

    • How to Appeal to your Dream Client

    • How to Find My Dream Clients

    • Portfolio Building & Networking
  6. 6

    • What Makes Your Brand?

    • Brand Mission and Core Values

    • Show Your Personality and Tell Your Story

    • Visuals for Branding

    • Language & Communication

    • Create Your Messaging Eco System

    • Messaging Eco System Assignment

    • Website & Social Media Aesthetic

    • Headshot & About Me Page

    • How to Stay "On Brand"
  7. 7

    • Marketing Strategy

    • Content Marketing for Photographers and Why it Works

    • Content Plan - Assignment

    • Choose Your Main Social Media Platforms

    • Types of Instagram Accounts

    • Instagram for Photographers - Profile picture, Bio, Highlights

    • Instagram Posts & Reels

    • Instagram Saved Replies

    • How to Keep Up with Social Media without Losing Your Mind

    • Tools to Streamline & Automate Social Media

    • Instagram Insights

    • Instagram Metrics & Engagement Rate

    • SEO for Instagram

    • Instagram Growth Strategies

    • SEO Strategies for Your Website & Blog

    • Google Business Listing

    • Hire Help - Work with a Virtual Assistant

  8. 8

    • Client Journey

    • Inquiry Process

    • Inquiry & Pre-Consultation Process

    • Pre-Consultation Call with Client

    • Booking Process

    • My current Streamlined & Automated Inquiry & Booking Process

    • Pre-Shoot Client Onboarding

    • Pre- and Post-Photo Shoot Workflows & Useful Automations

    • Inquiry & Booking Process Audit

    • IPS vs Online Galleries

    • No Pressure Sales Session

    • Zoom VS In Person IPS

    • How To Get Ready for a Sales Session

    • IPS Structure & Workflow

    • Software for IPS and Online Galleries

    • After Photo Shoot Workflow & Review Collection

    • My Current Processes Documented

    • Foundational Principals of Better Client Communication

    • Common "Red Flags"

    • How to Handle Common Objections
  9. 9

    • Webinar Recording: Taxes for Photographers - Full Guide

What will you get after completing this course?

*exact results will depend on your level of participation and willingness to take action and transform your business

  • Consistent inquiries and bookings

  • More income from your portrait photography

  • Your dream clients will be finding you more easily and booking sessions

  • Confidence and clarity around pricing your photography

  • Peace of Mind after setting up workflows and processes to run on auto-pilot

Pricing options

To make it easy for you we offer a payment plan of 3 monthly payments, or Pay in Full and Save!

My 2021 students already went through this transformative experience

How I made 10x the price of the course in 8 weeks

Elena Olarescu, N Virginia @etofan.photo

"I’ve been doing Photography from 2013 but stopped ever since we moved to the US. Ksenia's course helped me get back on track. She doesn’t give you the information just because you need to do it same way as she does, she’s explaining why she did that. For example she is explaining all the steps of the pricing, how should you build your prices and WHY, WHEN it’s recommended to change your prices and HOW. During the 8 week program I booked 40 mini sessions and even had images upsells. Overall the mini session strategy brought me close to $10,000 even though I just moved to the new area. I call it a good investment"

best educational investment I've made over the last six years.

Courtney Ramsey, Portrait Photographer, Baltimore @courtneyramsey.co

I'd spent thousands over the years on continuing education. All to literally be in the SAME place year after year. I'm here to tell you, Ksenia's class is a breath of fresh air. The information isn't vague or hollow. It's real, tangible information. Step by step instructions. Assignments that absolutely put you in the direction of establishing prices/rates, creating your packages, etc. Yes, she gives assignments. Why? Bc her talking isn't going to make you think through what YOU need to do for YOUR business. Her assignments make YOU go the distance. Thanks to Ksenia's Business course I have a social media strategy, rates established, created packages, determined my ideal client, rebranded, and more in less than two months. Be prepared to put in the work, because she's giving you the tools and information to succeed. If I hadn't taken this course, I honestly don't know if I would have continued as a professional photographer in 2022. It's an expensive business to maintain and if it doesn't make dollars it doesn't make sense. This is by far the best educational investment I've made over the last six years.

I recommend this course to anyone looking to increase their income, have more time and become more creative!

Veronica, Family Photographer, Toronto, Canada @verostudios.ca

Before I started Ksenia’s Course I had a very hard time valuing myself , my work and my time. Since then I have been a lot more aware about that and started taking intentional steps towards building my successful photography business. So thanks to Ksenia’s help, my plan for the next year is to have better clients, better income and more time with my loved ones without getting burned out. The course has a lot of valuable information from Ksenia’s own experience. I recommend this course to anyone looking to increase their income, have more time and become more creative! Thank you from the bottom of my heart again, Ksenia!

Additional products

Who is Ksenia?

Meet your Educator & Coach

— Photographer, Mentor, Online Course Creator

— Photography Educator and Business Coach

— Internationally Published Portrait and Fashion Photographer with 10+ years of experience

— 6+ years in business as a full time portrait photographer

— Owner of multiple six figures photography studio

— Top ranked Maternity Photography YouTube creator - 30k subscribers and 2.8M views

— First generation immigrant and "American Dream" chaser

— Wife and mom to one very opinionated 5 year old girl